Environmental Factors - 1188 Words

Environmental Factors Week 5 Chris Eden MKT/421 January 28, 2013 Environmental factors are identifiable elements in the physical, cultural, demographic, economic, political, regulatory, and technological environment that affect the survival, operations, and growth of an organization. A global organization such as McDonalds has to take into consideration these environmental factors to continue to grow outside the borders of the United States. This paper will analyze global economic interdependence, the effect of trade practices and agreements, the influence of cultural differences, the effect of political systems, and the influence of international relations in relation to McDonalds. This paper will also analyze the importance†¦show more content†¦If McDonalds wants to be successful in going global then these are just a few of the points that need to be looked at and dealt with. When doing business in another country McDonald’s has to adapt to the culture of the country doing business. McDonald’s must understand the re gulations and laws, needs of the customers, how to manage the employees, language barrier, and able to conduct business with other trading partners and suppliers in the different areas of the business. One of the most difficult task to overcome is the culture of the country. McDonald’s would not want to do anything that was unethical and offend someone. An example would be if a United States company does business overseas that country may not enforce the same laws as in the United States, this could mean the United States Company is breaking a law the business believes strongly about. A misunderstanding like this could be the reason that a deal falls through and the company is either denied the ability to open up the franchise or if already set up be asked to leave the host country. These characteristics make it problematical to build up a mutual image of business ethics. One believes these challenging occurrences are less important in the company’s global procedures , if the business can set their own global standards in business ethics. Managers are responsible in creating and maintaining a goodShow MoreRelatedEnvironmental Factors1151 Words   |  5 PagesEnvironmental factors can play a major part in a companys marketing plan. Environmental factors can include social, ecological, political, cultural, technological, and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCos marketing plan even in different areas of the United States. Larger environmental factors affect the way they market globally with different factors having to be considered in each area of the world. 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